The Little Theatre Company

Productions

Edited by: 

Chicago Production

Seats for this production have been on sale for six weeks. We have analysed the figures and have found that 

The graph below shows the seat sales for evening performances only:

Special Promotions

We will be hosting performances by several touring theatre companies over the next season. The current lists of performances are:

End of the Rainbow

South Pacific

Shrek the Musical

Billy Liar

Zigger Zagger

Twelfth Night 

Promotion of these events is already underway with posters advertising the productions placed in prominent positions throughout the town.

To encourage more sales we are sending a letter to all members offering them a 20% discount for this three month season. This is the first year we have offered this promotion and we will look at the number of sales to see if there is a significant increase in seat sales when compared to previous years. If this promotion is successful we may repeat it for future productions.

We intend to offer backstage passes to all our members who hold lifetime or family membership types and who joined the theatre before January 2000. The following members qualify 

When members use their backstage pass our sales team will be on hand to remind them of their 20% members discount and to take any bookings. Members will not, however, be under any obligation to buy tickets to any of the performances.

New Productions

Three plays, Blood Brothers, Pygmalion and All’s Well That Ends Well, are in rehearsal by our own production company. Rehearsals are going well. We intend to start our advertising campaign at the end of this month. We intent to target a wider audience and incorporate a user-friendly booking form to encourage sales. We intent to use the images shown below in the publicity material, however, permission will need to be confirmed before the materials are finalised.

Other Developments

We are working the Local Authority in a new initiative to encourage more young people to attend the theatre. We will provide local schools groups heavily discounted tickets for all afternoon performances and those evening performances where seats sales are falling considerably short of their target figures.

We hope that these initiatives will widen our target audience and increase seat sales.